SEM - Search Engine Marketing is search engine marketing. It is a concept broader than SEO (positioning) and covers all kinds of promotional activities on the Internet, aimed at obtaining the best position of the website in search results, for selected key phrases entered by users in search engines. SEM activities include sponsored link campaigns and website optimization.
SEM activities are:
PPC Pay Per Click can be a campaign e.g. in
Google Ads, Facebook, Instagram, LinkedIn, etc.
Google advertising system that allows you to display sponsored links in the search results of the Google search engine and on websites cooperating with the Google AdSense program, sold in theCPC (cost per mille, Latin mille - a thousand, also known as CPT cost per thousand - the cost of reaching a thousand recipients, is calculated based on the number of page views).
forms of online advertising that focus on social networking services. One of the main advantages of this type of advertising is that advertisers can take advantage of users' demographic information and target their ads appropriately. Social media targeting combines current targeting options (such as geographic or behavioral targeting) to enable detailed identification of your target audience. With social media targeting, ads are distributed to users based on information collected from target audience profiles.