The e-commerce market is developing very dynamically. It is estimated that in the next five years the value of the online trade market in Poland may increase to over PLN 160 billion. According to forecasts, the level of e-sales in the food industry and in the categories of health and beauty will increase the fastest. Polish e-commerce recorded a 30% increase in turnover in 2020, being one of the most dynamically growing European markets. The biggest players in Polish e-commerce are digital platforms: Allegro group, Aliexpress and Amazon.